In our last post in this series we took a look at YouTube in depth. The benefits, limitations, channel options and how they differ.
Creating a stellar video is crucial, but it’s only half the battle. Remember, a ton of great content lives on YouTube. To help your videos and channel succeed on the platform, you’ve got to optimize them. This means developing an intimate understanding of how audiences discover and engage with your videos, and using all available tools to take advantage of these insights. You’ll also need to monitor performance on both a channel and video level and adjust your strategy as necessary. [Read more…]